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Taylor Institute for Direct Marketing - University of Akron

Category Advertising & Marketing

225 S Main St  Get Directions
Polsky Building
Akron, OH 44308

 Open Website

HOURS: Monday-Friday, 8 a.m. - 5 p.m.

PARKING : Polsky Parking Deck, County Parking Deck, State Street Parking Deck, Meter Parking

The Taylor Institute is where theory meets practice and where the University of Akron’s College of Business Administration’s curriculum focuses on e-marketing, direct response advertising, direct marketing management, multi-channel marketing, integrated marketing communications, direct mail applications and telemarketing services. Undergraduate and graduate degrees are offered from the University that focus on emerging marketing trends that will better prepare graduating students for the ever changing world of marketing.

The Taylor also holds direct marketing industry events, including conferences, seminars and certification programs. The Taylor Institute hosts marketers and others across diverse industries for off-site meetings, focus groups, Internet usability studies and Call Center activities.

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