It starts as so many great stories do: a group of college friends, up late in a dorm (we’ll say they were studying…use your imagination) with a craving for something delicious. They wanted to satisfy not only their late-night cravings but their insatiable hunger for adventure; for those stories that can only happen when the sun goes down and the Insomniac comes out.
For our founder Seth, the craving was even more specific. He wanted something sweet, warm, and he wanted it brought to his door. At the time though (this was 2003!), late-night food options weren’t cutting it. With eateries closed and spotty delivery options, Seth took matters into his own hands (oven mitts?), imagining a business that catered to people just like him: Insomniacs.
So Insomnia Cookies, a big dream, was born in Seth’s little dorm room. And from that first melty, warm, delicious bite, not only was a company launched, but an entire category too, redefining the late-night, delivery-focused, food-service industry as we know it.