Professional Practice: Telling Your Story - Branding for Artists with Micah Kraus & Floco Torres

Category: Event Calendar

  • Wednesday, Oct 12, 2022 5:30 p.m.

Open Website

Do you find it difficult to identify yourself as an artist and promote your work? Struggle when talking to others about your artistic practice?

In this workshop, local artists Micah Kraus and Floco Torres will discuss how they found their voices and built their artist brands. Through the instructors’ expertise, you’ll gain a deeper understanding of how to tell the story of your art to help engage your audience. You’ll also explore how different marketing channels can expand your artist brand, including social media platforms and word-of-mouth. Local artists participating in the session will have the opportunity to workshop their artist bios through a hands-on activity with Kraus and Torres.

MICAH KRAUS is an artist and educator living in Akron, Ohio. He operates Work Studio LTD, an art and design studio specializing in printmaking-based processes for fine art and client-based projects. Kraus has shown in solo and select group exhibitions regionally and nationally. He has engaged in community-based public art projects through organizations like East Akron Community House, Lock 3 Summer Arts Experience, Door 2 Studios, Summit Artspace, Akron Art Museum, Lululemon Athletica, and Fleet Feet Cleveland. An art instructor at Archbishop Hoban High School, Kraus has led students in the development of artistically expressive skills for more than 21 years. His students engage with arts professionals in the Akron area and are recognized in regional and national art competitions. Micah Kraus has a BA in Art Education and an MA in Printmaking from Kent State University.

FLOCO TORRES is a Hip-Hop Musician, Producer, Graphic Designer & Community Outreach Director. Citing influences from the likes of Jay Z, Biggie, Lupe Fiasco, Kid Cudi, and St. Vincent, Torres' sound is a collation of the old school boom bap hip-hop sprinkled with pop and indie influences. Both lyrically and emotionally, his music pivots around themes of motivation, faith, and resilience, drawing on his struggles with homelessness in his teens and his upbringing around addiction. Now with 27 unique musical projects to his name, including involvement with a hip-hop group called ‘Free Black!’ with producer/drummer HR3 and Akron, Floco Torres is showing no signs of slowing down.