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Guerilla Marketing for Nonprofits

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Guerrilla marketing gives nonprofits a way to stand out without spending much, relying instead on creativity, resourcefulness, and strong community understanding. This workshop explores free and low-cost tactics for both online and offline outreach, showing how simple ideas, social-friendly moments, volunteer-powered campaigns, and mission-driven storytelling can work together to create memorable impact. Participants learn how to blend digital tools with real-world engagement, build quick experiments that reveal what resonates, and use small actions to generate visibility. The session emphasizes practical, repeatable ideas any nonprofit can adapt, helping teams stretch their budgets while strengthening community connection.