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Beyond Startup: Mapping your Ecosystem for Growth

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Great businesses rarely grow in isolation. In this hands-on workshop, you will map the key players in your ecosystem, including customers, partners, influencers, suppliers, and support organizations. We’ll explore the connections between the players throughout the ecosystem, so you can see gaps, risks, and opportunities more clearly. You’ll leave with a plan for utilizing partners and channels to reach customers and grow.

Your Facilitator:

April Bertram spent over 15 years at GOJO and Lenovo building the types of partnerships that help companies scale, from securing manufacturing partners and distribution channels, to creating strategic alliances that opened new markets. As an Innovation Director, she's navigated everything from startup-stage product launches to enterprise-level ecosystem building, and now helps early-stage founders identify the relationships that will accelerate their growth.