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Release Date: August 26,2021
Akron/Summit CVB Launches Phase 3 of Akron[RE]bound Campaign
August 26, 2021, Akron, OH: The Akron/Summit Convention & Visitors Bureau is launching Phase 3 of its “akron[RE]bound” campaign on Saturday, August 28, 2021 with a multi-faceted digital strategy.
Initially, the www.akronrebound.com website was designed and launched less than three weeks after Governor DeWine’s March 2020 stay at home order. The website provided up-to-date information as the pandemic unfolded, including: financial assistance resources, travel sentiment survey results, and other hospitality industry research. In the months that followed, the website also provided virtual hospitality industry offerings for residents and visitors alike, and also outlined strategies for the Akron/Summit County hospitality industry’s recovery.
In September 2020, Phase 2 featured an initial four month social media campaign entitled: [RE]activate akron; with an extended grant from the Knight Foundation, the social media campaign will continue through the end of 2021. Weekly posts on the Akron/Summit CVB’s social media platforms (@akronsummitcvb – Facebook, Twitter & Instagram) showcase and amplify the diverse array of local hospitality industry offerings (arts, entertainment, dining, retail and outdoor recreation). To date, the campaign has generated 464,884 impressions, and has achieved 38,514 engagements.
“Throughout the last year and a half, we have witnessed how tremendously resilient and creative our hospitality partners have been in the face of incredible obstacles,” states Gregg Mervis, Akron/Summit CVB President & CEO. “We are committed to supporting their work, sharing their stories, and encouraging visitors and residents alike to experience ‘this place we call home,’” adds Mervis.
Harnessing the momentum of the current social media campaign, Phase 3 will expand the audience radius to envelop the entire State of Ohio and contiguous states with a paid social media strategy. In collaboration with Knox Marketing, the Akron/Summit CVB staff will direct a multi-faceted digital campaign, featuring: paid posts, video features, local/regional destination advocate development, and hospitality industry partner/community stakeholder engagement. Emphasizing the juxtaposition of our community’s metropolitan amenities and outdoor assets, “City Life. Outdoor Life. Grab Life Right Here.” will be the campaign message. A landing page, www.GrabLifeRightHere.com, will be a portal for visitor engagement, expanded destination information, and overnight accommodation options. The campaign will run until the 2021 holiday season, and then resume in early 2022.
PLEASE NOTE: The landing page will not go live until Saturday, August 28, 2021.